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Katharina Schmitt


katharina Schmitt
copywriter

SCROLL DOWN

Katharina Schmitt


katharina Schmitt
copywriter

Hello👋 nice, you dropped by.
Please scroll down to see my work.

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What's it gonna take?


WHAT'S
IT
GONNA
TAKE?

What's it gonna take?


WHAT'S
IT
GONNA
TAKE?

LAUNCH CAMPAIGN

Most people don't know that LG makes phones. And getting them to switch from their beloved iPhones or Samsungs (even though they were slowed down or exploded) is hard. So we're asking WHAT'S IT GONNA TAKE? Maybe a bunch of celebs, or features for the things you love or... you tell us.

 

WE ASKED ONE GUY. (AND BY THIS EVERYONE)

AND LOVERS OF THINGS.

AND EVERYONE ON TWITTER.

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© 2018 72andSunny
CD: Mikio Bradley, David Goss, Adolfo Alcala | CW: Peter Hughes, Katharina Schmitt | AD: Geno Burmester, Rosie Geozalian

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High Hopes


High Hopes

High Hopes


High Hopes

Brand Film for Lipton Iced Tea

This spot is a reminder that everything good, every progress, every success comes out of optimism. A reminder more important now, than ever. Also during the process of this project involving 14 clients in 3 time zones, 9 month of work, endless rounds of testing and stomach bugs on set... The film aired at the Grammy's 2018 and for the first time I saw my work on Times Square 💥

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© 2018 DDB New York & Adam & eve/DDB London
ECD: Simon Poett | CW: Katharina Schmitt & Rogo Castro | AD: Avery Young | DIRECTOR: thirtytwo  | PRODUCTION: Pulse films

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Hours Of Greatness


hours of greatness

Hours Of Greatness


hours of greatness

Promotion for the huawei Watch

The Huawei Watch is the first smartwatch that puts the smart in you. By giving you time to learn something new. Like poetry for example...

Online Film

Case Film

© 2015 DDB New York
CCO: Icaro Doria | CD: Thiago CARVALHO, Bruno Oppido | CW: Katharina Schmitt | AD: Amanda Millwee | DIRECTOR: Jonathan Klein  | PRODUCTION: O Positive

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Donate a Word


DONATE A WORD

Donate a Word


DONATE A WORD

PROMOTION FOR UNICEF

In a very relevant context, our project reminds people about children in need of education–whenever they misspell a word themselves. Every time a person makes a mistake while typing, the spell-check context menu of Google Chrome acts as a donation medium for UNICEF. With this simple tweak we make donating to UNICEF as easy as ABC.

© 2011 Miami Ad School
CW:Katharina Schmitt | AD: Lisa Zeitlhuber
AWARDS: ADC GERMANY, CLIO AWARDS, YOUNG GUNS INTERNATIONAL, Global Best Digital

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Make Life Delicous


Make Life Delicous

Make Life Delicous


Make Life Delicous

Brand film FOR Electrolux Home appliances

I hate brussel sprouts. So does the boy in our spot. But then his mom and the new Electrolux oven make them so good that he just has to like them... (Who came up with that idea?) To proof my point I didn't take a bite from the brussel sprouts on set—even though they smelled quite okay.

© 2017 DDB New York
ECD: Hannah Fishman| CW: Katharina Schmitt | AD: Cristina Rodriguez

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Nature Valley


Nature
makes
us better

Nature Valley


Nature
makes
us better

Nature valley granola bars

We get our energy from the sun. We get our oxygen from the air. We are better people when we connect with nature, and are better people when we take care of nature too.

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© 2018 72andsunny

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State Farm


BackStory

State Farm


BackStory

Social Campaign for State Farm

Things. We have so many in our lives. But some of them are not just stuff. They are reminders. They are good memories. They are a piece of you. And State Farm makes sure that these things are insured. The ask was to create 100 individual pieces of content. We created three films and 130 pieces of content by telling the stories of people and their things. 

SOfa

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Car

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HOuse

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© 2017 DDB New York
ECD: Cam Hoelter | CW: Katharina Schmitt | AD: Lindsey Eckwall | Director: Matthew Firpo | Production: Magna Carta

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Zählerlotto


ELECTRIC METER LOTTERY

Zählerlotto


ELECTRIC METER LOTTERY

Product innovation for E wie einfach

Before German energy providers send out your annual statement, they first make you go to your basement and read your electric meter for them. That sucks–and it makes you think about switching your provider. That’s why we've turned this bad moment into a chance of winning: with "E WIE EINFACH ZÄHLERLOTTO.” A lottery E WIE EINFACH customers can play simply by using the numbers they read off their electric meter. The jackpot: the “STROMRENTE”–free electricity for the rest of the winner's life.

© 2013 Heimat Hamburg
CCO: Jo Marie Farwick | CW: Katharina Schmitt | AD: Christop Mäder, Julia Krauss

 

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Bonita F/W15


a night at the theater

Bonita F/W15


a night at the theater

TVC FOR FASHIONBRAND BONITA

Bonita is fashion for women that have seen it all. Women that are ready to cut the bullshit. In the case of our spot the bullshit is a painfully pretentious dance performance. Only one person in the audience is daring enough to do something about it. You guessed it: the lady wearing all Bonita.

© 2015 HEIMAT HAMBURG
CCO: Jo Marie Farwick | CW: Katharina Schmitt | AD: Nadya Inamarato | DIRECTOR: Ehsan B. | PRODUCTION: Wanda

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E WIE EINFACH


It's really easy!

E WIE EINFACH


It's really easy!

Integrated Campaign for ENERGY PROVIDER 'E WIE EINFACH'

Isn’t it funny that there are many things we don’t do because we think they are too difficult? But once we’ve done them, we realize that it was actually quite easy. It’s the same with changing your electricity provider.

To make people change to electricity provider E WIE EINFACH (E AS EASY) we came up with an integrated campaign that showed: everything can be easy as long as you have the right attitude. 

People followed our idea and changed to “E WIE EINFACH". Now they have an easy electricity provider and a great attitude. 

Manifesto

Chapter 1: Love

Chapter 2: Surviving

Chapter 3: Resistance

CHAPTER 4: Cleaning up

 
 

© 2012 HEIMAT HAMBURG
ECD: Jo Marie Farwick | CW: Katharina Schmitt | AD: Benny Busse |DIRECTOR: Daniel Warwick | PRODUCTION: Bigfish
Awards: ADC Germany

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Flowers from Facebook


Flowers from facebook

Flowers from Facebook


Flowers from facebook

SOCIAL CAMPAIGN FOR 1-800 FLowers

Don't just send your birthday wishes as a boring Facebook post. Together with other Facebook friends you can now send a bouquet of flowers instead. Every post adds one flower to the bouquet, and at the end of the (birth)day it gets delivered by 1-800-Flowers.

© 2011Miami Ad School
CW: Katharina Schmitt | AD: Yasmina Boustani
Awards: Cannes Future Lions, Facebook Studio, Young Guns International

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Clean & Clear


All you need is
clean & CLear

Clean & Clear


All you need is
clean & CLear

Summer Campaign Clean & Clear Morning Burst

Being a teen sucks 😣  I vividly remember. And then you get into all this pimple business and being a teen gets even worst. So we made some stuff that showed teens what can help (and what won't) and they even liked it and made mom buy CLEAN & CLEAR. 

Social Content

© 2016 DDB New York
ECD: Hannah Fishman | CW: Katharina Schmitt | AD: Amanda Millwee| DIRECTOR: Bridget Palardy | PRODUCTION: M SS NG P ECES

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Lullaland


LULLALAND

Lullaland


LULLALAND

ACOUSTIC TWEETS

We all know: using your computer or cellphone right before going to bed isn't good for your sleep. But everyone still does it. Mattress maker Fey&Co aims to give everyone a good night sleep–even those late-night social media users. So we turned the last thing you do online into something that helps you to hit the hay. We filtered all tweets with #goodnight and turned them into a Lullatweet, an individual lullaby composed out of the letters you type. 

© 2011 Jung von Matt Elbe
CD: Jo Marie Farwick, Nicole Holzenkamp | CW: Katharina Schmitt | AD: David Aufdembrinke, Annabel Schubert, Johannes Schubert