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Katharina Schmitt


katharina Schmitt
copywriter

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Katharina Schmitt


katharina Schmitt
copywriter

Hello 👋and thanks for stopping by.
I’m Kat, a Senior Writer at 72andSunny NYC working on Facebook, Smirnoff and LG Mobile. Before 72 I worked at DDB NY, HEIMAT and Jung von Matt in Hamburg, Ogilvy in NYC and Saatchi in Stockholm. I collected some work on the way – scroll through a selection below 👇 or click here

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What's it gonna take?


LG:
WHAT'S
IT
GONNA
TAKE?

What's it gonna take?


LG:
WHAT'S
IT
GONNA
TAKE?

LAUNCH CAMPAIGN

Most people don't know that LG makes phones. And getting them to switch from their beloved iPhones or Samsungs (even though they were slowed down or exploded 🔥🔥🔥) is hard. So we're asking WHAT'S IT GONNA TAKE? Maybe a bunch of celebs, or features for the things you love or... you tell us.

 

WE ASKED ONE GUY. (AND BY THIS EVERYONE)

AND LOVERS OF THINGS. (With targeted ADs)

AND EVERYONE ON TWITTER.

© 2018 72andSunny
CD: Mikio Bradley, David Goss, Adolfo Alcala | CW: Peter Hughes, Katharina Schmitt | AD: Geno Burmester, Rosie Geozalian

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Smirnoff Infusions


Smirnoff

Smirnoff Infusions


Smirnoff

Smirnoff Zero SUgar Infusions & 1.75l

Double good news: Smirnoff has a new product – Smirnoff Zero Sugar Infusions – and a 1.75l bottle of the original stuff. And we got two funny people to write jokes for.

© 2019 72andSunny

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High Hopes


Lipton:
High Hopes

High Hopes


Lipton:
High Hopes

Brand Film for Lipton Iced Tea

This spot is a reminder that everything good, every progress, every success comes out of optimism. A good dose of optimism was also needed to get this project produced. 14 clients in 3 time zones, 9 month of work, endless rounds of testing and stomach bugs on set — just saying. The film aired at the Grammy's 2018 and for the first time I saw my work in Times Square 💥

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© 2018 DDB New York & Adam & eve/DDB London
ECD: Simon Poett | CW: Katharina Schmitt & Rogo Castro | AD: Avery Young | DIRECTOR: thirtytwo  | PRODUCTION: Pulse films

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Hours Of Greatness


Huawei:
hours of greatness

Hours Of Greatness


Huawei:
hours of greatness

Promotion for the huawei Watch

The Huawei Watch is the first smartwatch that puts the smart in you. By giving you time to learn something new. Like poetry for example...

Online Film

© 2015 DDB New York
CCO: Icaro Doria | CD: Thiago Carvahlo, Bruno Oppido | CW: Katharina Schmitt | AD: Amanda Millwee
Director: Jonathan Klein  | Production: O Positive

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Zählerlotto


ELECTRIC METER LOTTERY

Zählerlotto


ELECTRIC METER LOTTERY

Product innovation for E wie einfach

Before German energy providers send out your annual statement, they first make you go to your basement and read your electric meter for them. That sucks–and it makes you think about switching your provider. That’s why we've turned this bad moment into a chance of winning: with "E WIE EINFACH ZÄHLERLOTTO.” A lottery E WIE EINFACH customers can play simply by using the numbers they read off their electric meter. The jackpot: the “STROMRENTE”–free electricity for the rest of the winner's life.

© 2013 Heimat Hamburg
CCO: Jo Marie Farwick | CW: Katharina Schmitt | AD: Christoph Mäder, Julia Krauss

 

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Smirnoff. But BIGGER.


Smirnoff Seltzers

Smirnoff. But BIGGER.


Smirnoff Seltzers

Smirnoff Spiked Sparkling Seltzer

Summer. Doing nothing. Sipping Smirnoff Spiked Sparkling Seltzers (rolls right off the tongue). Sounds like a perfect day, right? To launch the new fruity drinks we turned the small things you do on a beautiful summer day, like spreading out a picnic blanket or sunbathing, into dances.

© 2019 72andSunny

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Nature Valley


Nature Valley:
Nature
makes
us better

Nature Valley


Nature Valley:
Nature
makes
us better

Nature valley granola bars

We get our energy from the sun. We get our oxygen from the air. We are better people when we connect with nature, and are better people when we take care of nature too.

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© 2018 72andsunny

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State Farm


State Farm:
BackStory

State Farm


State Farm:
BackStory

Social Campaign for State Farm

Things. We have so many in our lives. But some of them are not just stuff. They are reminders. They are good memories. They are a piece of you. And State Farm makes sure that these things are insured. The ask was to create 100 individual pieces of content. We created three films and 130 pieces of content by telling the stories of people and their things. 

SOfa

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Car

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HOuse

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© 2017 DDB New York
ECD: Cam Hoelter | CW: Katharina Schmitt | AD: Lindsey Eckwall | Director: Matthew Firpo | Production: Magna Carta

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Make Life Delicous


EleCtrolux:
Make Life DelicIous

Make Life Delicous


EleCtrolux:
Make Life DelicIous

Brand film FOR Electrolux Home appliances

I hate brussel sprouts. So does the boy in our spot. But then his mom and the new Electrolux oven make them so good that he just has to like them... (Who came up with that idea?) To prove my point I didn't take a bite from the brussel sprouts on set—even though they smelled quite okay.

© 2017 DDB New York
ECD: Hannah Fishman| CW: Katharina Schmitt | AD: Cristina Rodriguez

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Bonita F/W15


a night at the theater

Bonita F/W15


a night at the theater

TVC FOR FASHIONBRAND BONITA

Bonita is fashion for women that have seen it all. Women that are ready to cut the bullshit. In the case of our spot the bullshit is a painfully pretentious dance performance. Only one person in the audience is daring enough to do something about it. You guessed it: the lady wearing all Bonita.

© 2015 HEIMAT HAMBURG
CCO: Jo Marie Farwick | CW: Katharina Schmitt | AD: Nadya Inamarato | DIRECTOR: Ehsan B. | PRODUCTION: Wanda

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E WIE EINFACH


It's really easy!

E WIE EINFACH


It's really easy!

Integrated Campaign for ENERGY PROVIDER 'E WIE EINFACH'

Isn’t it funny that there are many things we don’t do because we think they are too difficult? But once we’ve done them, we realize that it was actually quite easy. It’s the same with changing your electricity provider.

To make people change to electricity provider E WIE EINFACH (E AS EASY) we came up with an integrated campaign that showed: everything can be easy as long as you have the right attitude. 

People followed our idea and changed to “E WIE EINFACH". Now they have an easy electricity provider and a great attitude. 

Manifesto

Chapter 1: Love

Chapter 2: Surviving

Chapter 3: Resistance

© 2012 HEIMAT HAMBURG
ECD: Jo Marie Farwick | CW: Katharina Schmitt | AD: Benny Busse |Director: Daniel Warwick | Production: Bigfish
Awards: ADC Germany

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Lullaland


LULLALAND

Lullaland


LULLALAND

ACOUSTIC TWEETS

We all know: using your phone right before going to bed isn't good for your sleep. But still, everyone does it. So we turned the last thing you do online into something that helps you to hit the hay. Tweets with #goodnight became Lullatweets— individual lullabies composed out of the letters you typed. All this to promote mattresses. Way before Caspar made mattresses hip. 

© 2011 Jung von Matt Elbe
CD: Jo Marie Farwick, Nicole Holzenkamp | CW: Katharina Schmitt | AD: David Aufdembrinke, Annabel Schubert, Johannes Schubert

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Donate a Word


UNICEF:
DONATE A WORD

Donate a Word


UNICEF:
DONATE A WORD

PROMOTION FOR UNICEF

Oh hi, student work. I still wish this could be made and help children in need of education. It works like this: Whenever you misspell a word, the spell-check menu of Google Chrome acts as a donation medium for UNICEF. With this simple tweak donating to UNICEF becomes as easy as ABC.

© 2011 Miami Ad School
CW: Katharina Schmitt | AD: Lisa Zeitlhuber
AWARDS: ADC GERMANY, CLIO AWARDS, YOUNG GUNS INTERNATIONAL, Global Best Digital

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Flowers from Facebook


Flowers from facebook

Flowers from Facebook


Flowers from facebook

SOCIAL CAMPAIGN FOR 1-800 FLowers

Yes, I know, it’s another ad school project. But just imagine you could send flowers to your friend instead of just leaving a lame ‘Happy Birthday’ comment. And even better, all you have to pitch in is one flower and together with all your other friends it becomes an entire bouquet. This ideas was to promote 1-800-Flowers same (birth)day delivery service. It allowed me to sip rosé in Cannes and actually was almost made–but then it didn’t. I’m told these things happen.

© 2011Miami Ad School
CW: Katharina Schmitt | AD: Yasmina Boustani
Awards: Cannes Future Lions, Facebook Studio, Young Guns International