We all know: using your phone right before going to bed isn't good for your sleep. But still, everyone does it. So we turned the last thing you do online into something that helps you to hit the hay. Tweets with #goodnight became Lullatweets— individual lullabies composed out of the letters you typed. All this to promote mattresses. Way before Caspar made mattresses hip. 

© 2011 Jung von Matt Elbe
CD: Jo Marie Farwick, Nicole Holzenkamp | CW: Katharina Schmitt | AD: David Aufdembrinke, Annabel Schubert, Johannes Schubert