Creative Director

About

Kat_augen_auf_3.gif

Hallo.

(THAT'S HELLO IN GERMAN)

I’m Katharina, though somewhere between Germany and New York I became “Kat.” When I freelanced I named my business Copy Kat, a name my husband still laughs at more than he should.

Yes, I write copy. But I love crafting it all.
The strategy. The mood. The deck. The well-told joke, the heartfelt story. The accessory the main character is wearing. And, occasionally, to the despair of account teams, the better ways to manage clients.

In short: I just really love this stuff.
Especially when I can make others love it too.



Say Hallo VIA katharinaschmittt@gmail.com
Can't wait to hear from you.


ME IN NUMBERS, NAMES & NOOKS OF THE WORLD

EXPERIENCE

EDUCATION

Anomaly Berlin | Creative Director
January '24 - present
Clients: tonies, Zalando, Coach, Shokz, Lipton

Anomaly London | Creative Director
November '21 - December 2023
Clients: Diageo (Tanqueray, No10, Captain Morgan, Gordon’s)

Havas New York | ACD Writer
May '19 - July ‘21
Clients: TD Ameritrade, ADP, McCafé, New Biz (won some bank stuff like Pimco and BNY Mellon)

72andSunny New York | Writer
January '18 - April ‘19
Clients: LG Mobile, Facebook Watch, Facebook, Nature Valley, Smirnoff

DDB New York | Senior Copywriter
June '15 - December '17
Clients: Lipton, State Farm, Facing Addiction, Ad Council, Clean&Clear, Electrolux, Huawei Watch, Hasbro, Breyers Gelato, Cotton

Heimat Hamburg
Senior Copywriter | January '13 - April '15
Copywriter | July '11 - December '12
Clients: AUDI, Montblanc, E WIE EINFACH, Siemens, Koenig Pilsener, Benediktiner Weissbier, R+V Insurance, HRS

Ogilvy & Mather New York | Intern
April '11 - June '11
Clients: IBM, Dove, Tribeca Film Festival, Citizens Bank, GAP

Jung von Matt/Elbe Hamburg | Intern
January ’11 - March ’11
Clients: Mercedes Benz, Coca Cola light, 1&1

Saatchi & Saatchi Stockholm | Intern
October ’10 - December ’10
Clients: Toyota, McDonalds, Volkswagen, HIV council

Miami Ad School Europe Copywriting

Bachelor of Arts in Economics and Marketing
Corporate State University Mannheim