Yes, I know, it’s another ad school project. But just imagine you could send flowers to your friend instead of just leaving a lame ‘Happy Birthday’ comment. And even better, all you have to pitch in is one flower and together with all your other friends it becomes an entire bouquet. This ideas was to promote 1-800-Flowers same (birth)day delivery service. It allowed me to sip rosé in Cannes and actually was almost made–but then it didn’t. I’m told these things happen.

© 2011Miami Ad School
CW: Katharina Schmitt | AD: Yasmina Boustani
Awards: Cannes Future Lions, Facebook Studio, Young Guns International