Creative Director
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Coach

We turned airport security into a surreal scroll of identity: each COACH Tabby revealing a different hidden world inside. Each scene captured a side of Chinese Gen Z and made the Tabby not just a fashion piece, but a portal into who you are.

Style isn’t just what you wear. It’s everything you carry inside.

 Coach
Fall / Winter 2025

 
 
 
 

© 2025 Anomaly SHANGHAI
Creatives: Marco Lemcke, Katharina Schmitt
Director: Marcus Tang
Photographer: Ken Ngan