Creative Director
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tonies

tonies
Where will listening take you?

tonies is the little red box with ears that redefined screen-free storytelling. We launched its interactive second generation with a new brand platform, a story-led product film and a sound-first redesign where every touchpoint hums in harmony: a new wordmark with huggable curves, a typeface tuned from soundwaves, and a motion language that moves through every kid emotion — calm, curious, brave, and snack-seeking chaos.

© 2025 Anomaly BERLIN
Creatives: Ali Kneer, Clara Sims Mulligan, Gaya Ragavan, Katharina Schmitt,
Luna Wang, Matheus Trevisan, Marco Lemcke, Molly Dyson, Seb Lyman
Director: Harun HüLLER @ Radical Media