Lipton

Lipton
High Hopes

This spot is a reminder that everything good, every progress, every success comes out of optimism. And honestly, we needed plenty of it to get this project made. Fourteen clients across three time zones, nine months of work, endless testing rounds, and a stomach bug sweeping the set… but we got there. The film aired during the 2018 Grammys, and for the first time ever, I saw my work up on Times Square.