Part Game-Show, part experiement: In The Xiaomi Winter Lab German actors Frederick Lau and Elyas M’Barek compete against each other to figure out if Winter can be better.
Xiaomi
The Winter Lab
Native content in which Elyas and Freddie tease each experiment in short Instagram Stories.
Experiment 2
Experiment 3
SEEDING IT IN CULTURE THROUGH VOX-POP CREATOR @soniasofianidou
© 2026 Anomaly BERLIN
Creatives: Marco Lemcke, Katharina Schmitt
Director: Billy King @ Le Berg