LG G7
What’s it gonna take?

Getting people to switch from their beloved iPhones or Samsungs is hard (even though they were slowed down or exploded 🔥🔥🔥) So, LG is asking What’s It Gonna Take? for people to finally switch to a better smartphone? Maybe a bunch of celebs? Or a special filter for cat photography or... you tell us.

First, we asked one guy.

Then the algorithm took over, sending hyper-targeted ads to cake lovers, cat people, music fans.

And finally we asked Twitter.

© 2018 72andSunny
Creaties: Adolfo Alcala, David Goss, Geno Burmester, Katharina Schmitt, Mikio Bradley, Peter Hughes, Rosie Geozalian
Director: TRAKTOR & Jimmy Marble

LG

LG G7What’s it gonna take?

First, we asked one guy.

Then the algorithm took over, sending hyper-targeted ads to cake lovers, cat people, music fans.

And finally we asked Twitter.

LG G7
What’s it gonna take?