Creative Director
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Huawai

Huawei:
hours of greatness

SOCIAL ACTIVATION FOR HUAWAI WATCH

The Huawai Watch is the first smartwatch that puts the smart into you. Instead of just tracking steps, it gave people something more valuable: time to learn. Through a social campaign, we gave away 1,000 hours of online courses—turning every minute into a chance for self-improvement.

The Case Film

The Announcement

 

© 2015 DDB New York
Director: Jonathan Klein