Creative Director
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Huawai

Huawei:
hours of greatness

Huawai
1,000 Hours of Greatness

The Huawei Watch was the first smartwatch that put the smart into you. Forget step counts—this one gave people something more meaningful: time to learn. Our social campaign gave away 1,000 hours of online courses, turning every minute into a moment of self-improvement.

The Announcement

© 2015 DDB New York
Creatives: Amanda Millwee & Katharina Schmitt
Director: Jonathan Klein