SOCIAL ACTIVATION FOR HUAWAI WATCH
The Huawai Watch is the first smartwatch that puts the smart into you. Instead of just tracking steps, it gave people something more valuable: time to learn. Through a social campaign, we gave away 1,000 hours of online courses—turning every minute into a chance for self-improvement.
The Case Film
The Announcement
© 2015 DDB New York
Director: Jonathan Klein