Creative Director
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LG

WHAT'S IT GONNA TAKE?

Launching the new LG G7 smartphone

Getting people to switch from their beloved iPhones or Samsungs is hard (even though they were slowed down or exploded 🔥🔥🔥) . So LG is asking WHAT'S IT GONNA TAKE? Maybe a bunch of celebs, or a cake filter or... you tell us.

 

First, we asked one guy.

Then algorithms did their magic, asking lovers of cakes, cats or music with hyper-targeted ads.

And finally we asked Twitter.

© 2018 72andSunny
CD: Mikio Bradley, David Goss, Adolfo Alcala | CW: Peter Hughes, Katharina Schmitt | AD: Geno Burmester, Rosie Geozalian
Director: TRAKTOR & Jimmy Marble