Creative Director
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Zählerlotto

ELECTRIC METER LOTTERY

PRODUCT INNOVATION

Every year, before you even see your energy bill, you’re forced down into the basement to read your meter. Annoying, right? And exactly the kind of moment that makes you consider switching providers. So we flipped the script. With “E WIE EINFACH Zählerlotto” that dreaded meter reading became your lottery ticket. All you needed was your meter number to play. The jackpot? The legendary “Stromrente” – free electricity for life

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