Product innovation for E wie einfach

Before German energy providers send out your annual statement, they first make you go to your basement and read your electric meter for them. That sucks–and it makes you think about switching your provider. That’s why we've turned this bad moment into a chance of winning: with "E WIE EINFACH ZÄHLERLOTTO.” A lottery E WIE EINFACH customers can play simply by using the numbers they read off their electric meter. The jackpot: the “STROMRENTE”–free electricity for the rest of the winner's life.

© 2013 Heimat Hamburg
CCO: Jo Marie Farwick | CW: Katharina Schmitt | AD: Christoph Mäder, Julia Krauss