PRODUCT INNOVATION
Before German energy providers send out your annual statement, they make you go down to your basement to read your electric meter. That sucks—and it makes you think about switching your provider. That’s why we've turned this annoying moment into a chance of winning: with "E WIE EINFACH ZÄHLERLOTTO.” A lottery E WIE EINFACH customers can play simply by using their electric meter number. The jackpot: the “STROMRENTE”—free electricity for the rest of your life.
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