Creative Director
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tonies

Where will listening take you?

tonies is the little red box with ears that redefined screen-free storytelling. We launched its interactive second generation with a new brand platform, a story-led product film and a sound-first redesign where every touchpoint hums in harmony: a new wordmark with huggable curves, a typeface tuned from soundwaves, and a motion language that moves through every kid emotion — calm, curious, brave, and snack-seeking chaos.

© 2025 Anomaly BERLIN
CREATIVE TEAM: Seb Lyman, Clara Sims Mulligan,
Luna Wang, Matheus Trevisan, Ali Kneer,
Gaya Ragavan, Molly Dyson, Katharina Schmitt
Director: Harun HüLLER @ Radical Media