Creative Director

Coach

Shokz headphones are built to let you hear your audio and the world around you. So for the 2025 Fall campaign, we didn’t shoot a spot—we staged a live horror experiment that proved exactly that. The Haunted Listen is part prank, part horror film, part product demo. We rewrote Little Red Riding Hood as psychological horror, dropped six unsuspecting influencers into a Georgian forest, and let the forest soundtrack take over. No scripts. No acting. Just raw fear.

 Coach
Fall / Winter 2025